Joanna Hall

Joanna Hall - journalist, editor, publisher and author

Specialties - travel, health, beauty, lifestyle, and business writing


Joanna has extensive experience in the media, and in print and digital publishing in particular, and brings proven writing, editing, design, management and marketing skills to Seahorse Media. She is a cruise and luxury travel specialist, and has also been widely published as a health and lifestyle writer.


Prior to the founding of Seahorse Media, Joanna worked on a variety of different projects in Britain and Australia. She began her career in London, spending 10 years with the Lockwood Press, a boutique publishing company which specialised in contract publishing for premium clients in the travel industry: British Airways, KLM Royal Dutch Airlines, Northwest Airlines, P&O, and Royal Viking Cruise Line. Initially working as Features Editor, Joanna worked on a variety of publications, then edited specific travel guides. She went on to become a partner of the firm with the role of Editorial Director. Her work involved extensive travel throughout the USA, the Caribbean, Europe, and Central and South America.


After meeting Ben, Joanna relocated to Sydney at the end of 1988, and became involved with Time Out Australia, initially as Sales & Marketing Manager, and then as the copy editor of, and a contributor to, the 2001 edition of the Time Out Sydney Guide.


After establishing Seahorse Media, however, Joanna began writing for a variety of high-profile mainstream and custom-published magazines and newspapers including Body+Soul, Good Health, New Idea, Virgin Blue Voyeur, Sunday Magazine, Cruise Passenger Jetstar Magazine, Sun Herald, Holidays For Couples, Russh, Vacations & Travel Magazine, Escape and the West Australian. She is currently the Sun Herald's cruising columnist, the cruising editor for Holidays For Couples magazine, and also Social Media Editor for Cruise Passenger Magazine.


Joanna is also a published author, initially with the women's health and lifestyle book, 40 And Still Fabulous (2009) and the follow up self-published ebook, 40 And Still Fabulous: The Next Chapter (2014). She is also co-authori or the travel, food and photography book, Cruising (2009), with Ben.


Contact Joanna directly at, or call 0416 295 878

Ben Hall

Ben Hall - journalist, producer, photographer and author

Specialties - photography, travel and feature writing, television production


Ben has extensive knowledge of the news media and journalism, and brings strong reporting, writing and presentation skills to Seahorse Media. He is also an accomplished travel journalist and photographer, has been widely published in a number of mainstream magazines and newspapers.


Prior to the founding of Seahorse Media, Ben also worked on a number of different projects overseas and in Australia. He began his career at News Limited in Sydney, gaining invaluable experience as a journalist on several major newspapers including The Australian, the Daily Telegraph, Daily Mirror and Sunday Telegraph. After making a transition into television, Ben moved overseas. In London, he was a Senior Producer at the BBC, and has also held positions at most of the major British and international television networks. Ben has extensive experience in all aspects of television production, including concepts, scriptwriting, and directing. 


Since moving back to Sydney in 1998, Ben has taken on a variety of roles in the mainstream media, these include Line Up Producer on the ABC's 'Lateline' news and current affairs program, Senior Producer on Seven Network's 'Sportswatch' program, Reporter/Producer with Sky News Australia, and creator/developer of Sky's 'Sportsline Australia' program. Ben was also the contributing sports editor for TV Week and What's On Weekly magazines, and a contributor to the 2001 edition of the Time Out Sydney Guide. He continues provide some of his time to contracts in Australian and overseas media organisations, working on special projects for BBC World Television, and as a freelance executive producer at the ABC working on programs including Lateline, Lateline Business and Business Today on the Asia Pacific Channel. 


Ben also is an accomplished writer and photographer, specialising in travel, and has had his work published in a variety of leading publications, including Holidays For Couples magazine, the Sun Herald, the West Australian, Vacations and Travel magazine, Quest Kudos, Cruise Passenger magazine, Jetstar magazine and Virgin Blue Voyeur magazine.


Ben is also co-author and photographer of the travel, food and photography book, Cruising (2009), with Joanna.


Contact Ben directly at, or call 0416 295 877